RideWise promotes efficient and sustainable travel options like public transit, ridesharing, biking and walking, and helps to educate the community on the availability and use of these options. The agency also partners with businesses, municipalities, schools and nonprofit agencies to address a variety of mobility issues.
RideWise is an independent, 501(c) 3 organization that was founded in 1990 by a coalition of business leaders, public officials and non-profit executives. RideWise is not a governmental agency or part of Somerset County government. The agency shares office space with the Somerset County Business Partnership at 360 Grove Street in Bridgewater, NJ.
Agency revenues come from contracts with the North Jersey Transportation Planning Authority (NJTPA), the New Jersey Department of Transportation (NJDOT),and NJ TRANSIT. RideWise also raises funds through grants and donations in order to provide programs and services that fall outside of these existing contracts.