RideWise was founded in 1990 by a coalition of business leaders, public officials and non-profit executives. The agency’s mission is to advocate for, and provide safe, and sustainable travel solutions that improve mobility for individuals living and working in Somerset County, New Jersey.
RideWise is one of New Jersey’s eight designated transportation management associations (TMA). The agency is an independent, 501(c)3 organization that is funded through program-specific grants from the North Jersey Transportation Planning Authority (NJTPA), the New Jersey Department of Transportation (NJDOT), NJ TRANSIT, and the United Way of Northern New Jersey.
The agency also raises funds through contributions and donations in order to provide additional programs and services that are not covered by these grants.