Ridewise

  • About
    • Who We Are
      • Staff
      • Board of directors
    • Our Mission
    • News
    • Annual Report
    • Contact Us
    • FAQ
  • Community
    • Street Smart
    • Walkability and Bikeability Audits
    • Complete Streets
    • Sustainable Jersey Certification
      • Webinars on Sustainable Jersey Actions
    • Parklets
    • Speed Sentry & Speed Studies
  • Biking & Hiking
    • Bicycling and Hiking in Somerset County
    • Biking & Walking Toolkits
    • Parks and Recreation
    • NJ TRANSIT Bicycle Regulations and Lockers
    • NJ Bicycling Regulations
  • Bus & Rail
    • Bus
      • Somerset County Bus Services
      • NJ Transit Bus Services
      • Regional Bus Services
    • Rail
      • NJ Transit Rail Services
    • Somerset County Transportation Guide
    • Municipal Transportation
    • TransitConnect
    • Places Transit Can Take You
  • Employers
    • Services for Employers
    • Workplace Wellness & Sustainability Toolkit
    • Somerset County Business Resources
    • Commuter tax benefits
    • BusinessPass
  • Commuters
    • Ridesharing
      • Carpooling
        • Register A Carpool
      • Vanpooling
        • Vanpools to Somerset County
    • Cost Calculator
    • Park and Ride lots
  • Schools
    • Safe Routes to School
      • Safe Routes to School Winners
    • Anti-Idling Lesson Plans & Activities
    • School Travel Plans & Tallies
  • Electric Vehicles
    • Electric Vehicle Coalition: Let’s Go Electric
      • Past Let’s Go Electric Meetings
    • EV Charging Stations in Somerset County
    • Electric Vehicle Resources
      • Resources for Electric Vehicle Owners and Buyers
      • Electric Vehicle Resources for Municipalities
      • Electric Vehicles Glossary
  • BikeConnect
  • 2022 Recognition

October 5, 2022

Hey Bernardsville – Be Street Smart!

The Borough of Bernardsville and Bernardsville Police are holding a Street Smart NJ campaign in partnership with RideWise over the next few weeks. Street Smart NJ is a collaborative effort between public, private, and non-profit organizations to reduce pedestrian-motor vehicle crashes.

During the campaign, local police will enforce pedestrian laws and educate the community with the help of the Bernardsville business community, who will distribute safety information and display educational materials in their businesses and throughout town.

“Street Smart NJ helps make roads safer for everyone,” said Donna Allison, RideWise Executive Director.  “When people feel safe, they are more likely to walk downtown, visiting local shops and restaurants.”

Pedestrian safety is nationwide concern, but it is particularly important in New Jersey, which the federal government has designated a focus state for its high rate of fatalities and injuries. Pedestrians comprised 29.6 percent (173 people) of the 584 people killed in crashes in New Jersey in 2020, nearly double the national average of 16.8 percent, according to the most recent data available from the National Highway Traffic Safety Administration (NHTSA). New Jersey ranks 20th in the nation in pedestrian fatalities per 100,000 people in 2020. On average, one pedestrian is killed every two days in New Jersey and 12 are injured daily.

Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.

Heads Up, Phones Down

Businesses, organizations and individuals interested in helping to promote the Street Smart NJ message in Bernardsville should contact Sara Catherine Lichon, Communications and Outreach Manager for RideWise, at sara@ridewise.org. To learn more about the campaign, visit bestreetsmart.org.

Article by Donna Allison / Newsletter

Recent Posts

  • NJ TRANSIT 114/117 Modifications December 15
  • Thanksgiving Transit Modifications
  • Somerville National Drive Electric Week EV Car Show Highlights the Benefits of Driving Electric at Somerville’s Street Fair
  • RideWise and Somerset County celebrate Walk to School Month
  • New NJ TRANSIT Rail Schedules Effective Immediately

Get The News

Sign up for our e-mail newsletter and stay up to date on sustainable transportation news and events from RideWise.
Email *
* Required Field
Email Marketing Services by Benchmark

© Copyright 2023 Ridewise Inc. · Privacy Policy · Disclaimer · All Rights Reserved