Bernardsville is a borough in the northernmost part of Somerset County with a walkable and historic downtown. The center of Bernardsville’s downtown is Olcott Square, a 5-way triangular intersection that connects U.S. Route 202, County Road 525, Anderson Hill Road, and Mill Street. Around Olcott Square are numerous businesses and restuarants, and within walking distance there is the Bernardsville train station, the Bernardsville Library, and Bernards High School.
To promote pedestrian safety within Bernardsville, the Borough of Bernardsville and the Bernardsville Police Department partnered with RideWise to conduct Street Smart campaigns in October 2018 and October 2019. Alongside the campaigns, RideWise conducted Safe Routes to School programming in Bernards High School, Marion T. Bedwell Elementary School, and the School of St. Elizabeth.
Pedestrian and driver behavior improved overall in Bernardsville as a result of both the 2018 and the 2019 campaigns, though the 2018 campaign was more effective in improving behavior in the post-campaign observations. Both campaigns, however, resulted in an increased awareness of pedestrian safety and Street Smart NJ messaging by residents of Bernardsville.