In October 2021, RideWise partnered with the Franklin Township Police Department to conduct a Street Smart NJ pedestrian safety campaign. There were three target locations for conducting observational analyses: Hamilton Street (County Route 514) and Norma Avenue, Hamilton Street and Dewald Avenue, and Hamilton Street and Highland Avenue. Overall, observed pedestrian behavior improved significantly at all target locations after the campaign, with the majority of pedestrians using the crosswalk after the campaign. There was also a 102 percent increase in awareness of police efforts to enforce drivers stopping for pedestrians in the crosswalk.
To read the full report, click here or on the image below.