The Borough of Manville has conducted two Street Smart NJ campaigns, one in May 2018 and one in May 2019. Manville is the fifth most populous municipality in Somerset County and has a walkable downtown. Manville’s Main Street is also serviced by Somerset County’s SCOOT buses and is a road that experiences heavy traffic. Manville adopted a Complete Streets policy in 2015 and several Borough schools participate in RideWise’s Safe Routes to School programming.
As a result of the 2019 campaign, pedestrian behaviors significantly improved and awareness of pedestrian safety messages increased throughout Manville. At the second target location – the area around S. Main Street, Thomas J Kascheck Boulevard, Washington Avenue and Dakota Street – the number of pedestrians who used the crosswalk increased 27 percent after the campaign, and the number of pedestrians who crossed mid-block decreased 15 percent. According to surveys distributed before and after the campaign, the number of people who had seen pedestrian safety messages in Manville increased 16 percent.